SuperVoice video demo for automotive

How Automotive Brands Use SuperVoice to Boost Conversion on Car Configurators

Live Demo Included below– video in English & Spanish

Car configurators were meant to simplify the buying journey. Instead, most users drop off halfway. Too many choices, too much friction, and zero real-time guidance. The result: low completion rates, low lead capture, and high media waste.

SuperVoice changes the game.

SuperVoice is our WebRTC AI voice-assistant widget that sits directly inside the configurator and turns the static UX into a guided sales experience. Prospects don’t “click and guess” — they talk through the configuration with an AI sales agent trained on your product line, trims, and pricing logic.

Today we’re showcasing how this works in the automotive sector with Apex Motors.

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The Demo: A Guided APEX A1 Configuration

In this walkthrough, the AI agent takes the user end-to-end through the configuration of the APEX A1, a compact hybrid. The experience mirrors how a top-performing sales rep would handle an inbound lead:

• Explains the model: power, fuel efficiency, emissions, starting price.

• Guides the user through wheels, interior finishes, equipment packs, and optional upgrades.

• Validates preferences in real time, adjusts the configuration, and keeps the user on track.

• Closes the loop by confirming the final build and collecting essential lead data (full name, email, phone, and optional comments).

• Hands off a qualified, sales-ready lead for follow-up or automated quoting.

The result: a low-friction, high-conversion experience that feels like a dealership conversation — but delivered instantly, at scale, and from any device. Video below – audio in English 🇬🇧 🇺🇸

Video below – audio in Spanish 🇪🇸

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The Lead Dashboard: Full Visibility on Every Automotive Interaction

SuperVoice feeds directly into a real-time dashboard that gives OEMs and dealers a clear view of performance. You see total calls, average duration, confirmed orders, and conversion rates in one place — the operational heartbeat of your configurator funnel. Video below – audio in Spanish 🇪🇸

Every interaction is logged with status (Valid/Invalid) and outcomes such as Sold, Talk to Agent, Not Interested, Dropped, or Voicemail. Clicking a call reveals the recording, AI-generated summary, collected data (name, email, phone), and the full transcript.

It’s a streamlined control center that turns voice interactions into measurable, actionable sales opportunities.

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Industry Challenges SuperVoice Solves

The automotive buying journey in Europe is collapsing under its own complexity. Configurators are slow, pricing is opaque, and the online-to-offline handoff is fundamentally broken. Dealers take minutes or even hours to follow up, and many leads never get a response at all. Consumers expect immediacy and clarity, yet most OEM funnels are still built around static forms and delayed callbacks.

This creates three structural failures: (1) massive drop-offs during configuration, (2) wasted marketing spend as qualified traffic leaks, and (3) inconsistent follow-up due to overloaded dealer teams.

SuperVoice neutralizes these points of failure. It engages users the instant they show intent, guides them through the complexity of trims, packs, and pricing, captures structured sales-ready data, and—if needed—transfers the user to a human rep in real time. It brings the dealership experience inside the digital funnel, recovering conversions that traditional websites consistently lose. In an industry where speed and experience define loyalty, SuperVoice replaces friction with fluid, continuous sales motion.

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Why Automotive Brands Are Adopting SuperVoice

Automotive funnels are expensive. Between media buying, configurator drop-offs, and contact-center costs, every increment in conversion matters. SuperVoice delivers:

1. Higher configurator completion rates Users stop abandoning halfway because the agent removes complexity.

2. Better-qualified leads The agent captures structured configuration data and personal details in one flow.

3. Real-time guidance on high-consideration choices Packages, trims, financing — the agent knows them all and asks the right questions.

4. Scalable human-like interactions No queues. No callbacks. Instant sales conversations 24/7.

5. Consistent messaging across all models Training happens once. Updates propagate instantly across every configurator.

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What This Means for OEMs and Dealers

The shift from static interfaces to conversational sales is already underway. Consumers expect guidance, speed, and personalization. SuperVoice enables:

• Conversion uplift in configurators and “Build & Price” flows

• Increased test-drive bookings and dealer appointment requests

• More intelligence on user intent and feature preferences

• Lower cost per qualified lead and more efficient marketing spend

👉Automotive websites are becoming digital showrooms. SuperVoice turns them into digital sales floors.