Improve Your Lead Generation from Existing Traffic with AI Voice + WebRTC
By Alex Bisbe. September 8th, 2025.
Marketers often obsess over driving more traffic—bigger ad budgets, better SEO, new campaigns. But the real growth opportunity may be hiding in plain sight: the visitors already landing on your website every day.
The problem is not traffic. It’s conversion. Too many visitors bounce because the channel you’re offering—phone, form, or chat—doesn’t match the way they want to engage.
With VoiceB SuperVoice, you can unlock that hidden demand. By adding just two channels—WebRTC AI Voice and Callback with AI + Humans—you can capture more leads, close more sales, and do it without spending a single dollar more on ads.
Results by Channel: What the Data Shows
Not all engagement channels perform the same. Benchmarks across telecom, utilities, and insurance landing pages show wide differences in both lead volume per 1,000 visits and conversion rates:
Phone visible: ~10 leads, 15% conversion
Callback (AI + Human): ~20 leads, 20% conversion
Chat widget: ~35 leads, 7.5% conversion
WebRTC AI Voice: ~50 leads, 25% conversion
(See chart: Inbound Sales Funnel Performance by Channel)
The impact is clear: adding WebRTC AI Voice can increase lead volume by +43% compared to using only callbacks and chat. For a site with 100,000 visits, that means an additional 15,000 qualified leads, generated from traffic you already have.
Why AI Unlocks the Potential of WebRTC
In the past, enabling real-time voice calls from a landing page was risky. Peaks of calls could overwhelm call centers, and many conversations were invalid or unqualified.
With VoiceB SuperVoice, every inbound call is answered instantly by an AI agent that:
Filters invalid calls (wrong numbers, test calls, irrelevant inquiries).
Handles FAQs and objections using your own scripts, pricing, and product updates.
Escalates only qualified prospects to human agents, with a transcript for full context.
The results are measurable:
+46.7% improvement in conversion rates (15% → 22%).
62% fewer agent hours needed, since only 38% of calls escalate to humans.
In other words, WebRTC no longer means “more calls than you can handle.” Now it means more qualified sales opportunities, handled automatically at scale.
Generational Fit: Covering Every Segment with Two Channels
Generational research proves customers don’t all engage the same way:
Gen Z & Millennials: digital-first, mobile-native, and less likely to dial a traditional phone number. They expect instant, click-to-talk options like WebRTC voice 【Zendesk CX Trends 2023】【Salesforce State of the Connected Customer】.
Gen X & Baby Boomers: more comfortable with callbacks and phone conversations, valuing the reassurance of a real voice on the line 【Zendesk CX Trends 2023】.
👉 This is why VoiceB recommends just two channels:
WebRTC AI Voice → frictionless for younger, digital buyers.
Callback with AI + Humans → reassuring for older customers who still trust phone interactions.
Together, these two channels cover every generation, maximizing conversion from existing traffic without cluttering your landing page.
The Future of Inbound Sales
The fastest way to grow isn’t necessarily more traffic. It’s capturing more value from the traffic you already have.
By adding WebRTC AI Voice to your landing page, you can increase lead volume by over 40%, while callbacks ensure you don’t miss customers who still prefer phone-based engagement..
👉 Talk to VoiceB today and see how you can turn your existing web traffic into your best-performing sales funnel.
Sources
Google/Ipsos: The Role of Click to Call in the Path to Purchase
Forrester Consulting: The Total Economic Impact of Click-to-Call
Zendesk CX Trends 2023
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