Implementing SuperQualification for B2C & B2B Lead Scoring

A comprehensive guide to using SuperQualification for automated B2C & B2B lead qualification and scoring, we walk you through how to implement SuperQualification and dramatically increase your pipelin

^{Alex Bisbe 6/30/2025 5 min read}

In B2C & B2B sales, not all leads are created equal — and wasting time on unqualified prospects is a luxury no company can afford. That’s where SuperQualification from VoiceB.ai comes in: a fully automated, AI-powered voice solution designed to qualify inbound leads and score them in real time.

In this guide, we walk you through how to implement SuperQualification and dramatically increase your pipeline efficiency.

🎯 What Is SuperQualification?

SuperQualification is an enterprise-grade solution by VoiceB.ai that automates the process of qualifying inbound leads — via phone calls or web-based callbacks. Instead of routing all leads to your human sales team, the AI agent engages with them first, asking relevant questions, handling objections, and scoring them instantly based on your own qualification rules.

Book a demo here.

✅ Benefits for B2C & B2B Companies

1. Automated 24/7 lead qualification

2. Real-time lead scoring

3. More efficient SDR/BDR workflows

4. Higher conversion rates

5. Reduced manual workload

6. Seamless CRM integration

🚀 How to Implement SuperQualification in 5 Steps

Step 1: Define Your Qualification Criteria

Before launching, identify the key attributes that define a qualified lead in your funnel. These typically include:

• Company size or industry

• Budget range

• Urgency/timeline

• Decision-making authority

• Use case or intent

These rules will power the scoring model inside VoiceB.ai.

Step 2: Upload Your Scripts and FAQ

VoiceB allows you to upload qualification scripts, FAQs, and objection handling templates. You can also scrape your website to enrich the AI’s knowledge base — allowing it to answer common product and service questions while collecting critical lead data.

Step 3: Train and Test the AI

Train your AI agent with mock calls and real-world scenarios. You can:

• Simulate conversations across use cases

• Fine-tune language, tone, and handling logic

• Test scoring outcomes before going live

VoiceB’s console lets you monitor, tweak, and relaunch instantly.

Step 4: Connect Lead Sources

Use VoiceB’s API or VoIP integration to connect SuperQualification to:

• Web forms or demo request buttons

• Inbound call routing

• SDR email follow-ups or chat bots

As soon as a lead comes in, VoiceB’s AI kicks in to qualify and score it on the spot.

Step 5: Route Qualified Leads to Sales

Once a lead is scored as qualified:

• The AI pushes the data to your CRM

• Optionally, it books a meeting with your AE via calendar sync

• Low-scoring leads are tagged or nurtured via automation

Your sales team only spends time on high-value, ready-to-convert leads.

🔗 CRM & Workflow Integrations

SuperQualification integrates with:

• Salesforce

• HubSpot

• Pipedrive

• Calendly

• Webhooks & Zapier

• Custom APIs

It fits right into your existing stack — no disruption, just results.

🧠 Real-Time Scoring, Real-World Impact

Unlike traditional lead forms or manual qualification, VoiceB’s SuperQualification:

• Speaks directly to the lead within seconds

• Dynamically adjusts based on conversation flow

• Scores leads using your exact ruleset

It’s like having an SDR team that works 24/7, never gets tired, and never misses a follow-up.

Ready to Deploy SuperQualification?

If you’re tired of wasting sales hours on unqualified leads and want to accelerate your B2B pipeline, it’s time to switch to VoiceB.ai’s SuperQualification.

👉 Talk to Sales to set up your campaign or see a demo.