# How SHV Energy, Transformed Inbound Sales with AI Voice Agents
**Primagas**, a leading energy company in Spain and part of the global **SHV Energy** group, has redefined what modern customer engagement looks like — not through more agents or larger budgets, but by embracing **AI-powered voice technology** that converts, qualifies, and supports at scale.
### About Primagas & SHV Energy
Primagas has been operating in Spain since 1996 and is a key player in the **LPG and small-scale LNG** market. As a subsidiary of **SHV Energy** — a multinational with a presence in 21 countries across 4 continents and over 13,000 employees — Primagas shares a common mission:
> To provide **decentralized, cleaner, and lower-carbon energy** solutions, especially to rural and off-grid areas.
With over **26 million customers worldwide**, SHV Energy and its brands (including Primagas, Calor, Liquigas, and Supergasbras) are spearheading the transition away from polluting fuels such as heating oil, coal, and biomass — towards cleaner alternatives like **LPG, LNG, and bioLPG**.
### The Challenge: Managing Inbound Interest at Scale
For a company with a growing number of **interested consumers searching for cleaner energy solutions**, every call matters. However, inbound channels — from web forms to phone calls — were hard to scale manually. The Primagas team was seeking a solution that could:
* **Respond instantly** to every lead
* **Qualify interest** before human intervention
* **Handle objections** in real time
* **Deliver structured summaries** to help reps close faster
### The Solution: AI Voice Agents by VoiceB
Primagas partnered with **VoiceB.ai**, a next-gen conversational AI platform designed to replace and augment human pre-sales agents.
> “**With VoiceB, we’ve transformed the way we handle inbound leads**. Every call — whether from our website or landing pages — is answered in under 4 seconds, 24/7. But it's not just about speed; the AI qualifies over 40% of calls for a second conversation, pitching our value and handling objections like a pro. Our team receives a crystal-clear summary, so the human expert can focus on closing with confidence."\
> — **Jordi Alonso, CMO at Primagas - SHV Energy**
The AI voice assistant integrates seamlessly into Primagas’ inbound strategy. It **engages prospects immediately**, asks the right qualifying questions, and routes only the most promising leads to the sales team — along with a full call transcript, lead profile, and summary of the conversation.
### A Focus on Customer Experience, Not Just Efficiency
While automation often aims to cut costs, Primagas saw AI voice agents as a **customer service enhancement**, not a budget-saving tactic.
> "We didn’t implement VoiceB to cut costs — **we did it to elevate our customer service**. Now, no lead goes unattended. The AI doesn’t just filter out unqualified calls; it engages, persuades, and prepares prospects before they even speak to a sales rep. It’s like having the best pre-sales agent on every call, around the clock."\
> — **Jordi Alonso, CMO at Primagas - SHV Energy**
### The Results
* **100% of inbound calls answered** — 24/7, in under 4 seconds
* **Over 40% lead qualification rate**
* **Higher conversion rates** by delivering well-prepared, high-intent leads to human sales reps
* **Operational scalability** without compromising the customer journey
### Conclusion
Primagas’ journey illustrates how **traditional energy companies can innovate**, not just in product or infrastructure, but in **customer engagement**. By blending global expertise in clean energy with cutting-edge AI voice technology, Primagas continues to lead — not just in sustainability, but in sales performance and service excellence.
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