Holaluz Sales Autonomy Project
By Alex Bisbe. April 30th, 2026.
AI as the First Sales Touchpoint
Company Overview
Holaluz-Clidom, S.A. is a Spanish green technology company founded in 2010 with a clear mission: decarbonize the economy through 100% renewable energy.
The company is widely recognized for its “Rooftop Revolution” strategy — transforming residential rooftops into distributed green power plants through:
Solar panel installations
Home battery systems
Integrated renewable energy contracts
Public Listing
Holaluz is publicly listed on the Spanish growth market:
Exchange: BME Growth
IPO Date: November 29, 2019
Ticker: HLZ
Scale & Market Position (Early 2024)
335,000+ electricity and maintenance contracts
15,000+ solar installations under management
Holaluz is not a traditional utility. It operates as a vertically integrated green energy platform.
Sales Autonomy Transformation
AI as the First Sales Touchpoint
As a high-growth B2C energy player, Holaluz faces large inbound traffic volumes across:
Electricity contracts
Solar installations
Maintenance services
Customer inquiries
The challenge was structural: How to ensure sales agents spend time only on reachable, high-intent prospects?
The answer: AI becomes the first commercial gatekeeper.
The Challenge
Inbound traffic included:
High-intent buyers
Customer care requests
Low-intent prospects
Unreachable contacts
Voicemail / busy
Historically, all calls reached human agents.
This created:
Queue congestion
Agent time lost on non-sales traffic
Missed revenue outside business hours
Inefficient cost structure
The system was reactive. Holaluz needed a scalable revenue architecture.
The Solution: AI-Led Revenue Orchestration
VoiceB was deployed as the first autonomous sales layer.
Every inbound interaction is now handled by AI first.
The AI:
Engages in under 4 seconds
Qualifies commercial intent
Filters non-sales traffic
Transfers only high-intent prospects
Closes simple products autonomously
Human intervention is triggered only when economically justified.
Operational Results
78% of inbound calls were handled automatically by AI → Cost saving - No hiring required → Lower structural CPA
Now the key revenue metric:
30.4% of valid sales were CLOSED autonomously by AI
→ Unlocks unlimited capacity to manage lead volume
21% of valid sales required human intervention
Meaning:
AI is not just filtering. AI is generating revenue directly.
Humans now focus only on the conversations that truly need them. Capacity expands. CPA drops. Total sales scale without adding headcount.
This is autonomous sales infrastructure.
Business Impact
24/7 Revenue Activation
<4 second response time
No dependency on human schedules
100% Lead Coverage
Zero missed calls
No backlog accumulation
No leakage outside business hours
Reduced Operational Load
Significant reduction in non-commercial interactions
Increased productivity per FTE
Higher sales efficiency
Structured Revenue Routing
Holaluz moved from reactive call handling to:
Intent-based routing
AI-driven qualification
Structured revenue signals
Predictable commercial activation
Executive Perspective
"Our objective with VoiceB is clear: no customer should wait in a queue, and our agents should only speak with people who are reachable and genuinely ready to buy. VoiceB attends every inbound call instantly, qualifies the demand in seconds, and transfers only sales-ready customers to our team. For simpler products, it closes the sale fully autonomously, without needing an agent at all. The result is a better experience for the customer and a much more efficient use of our sales capacity."
Oriol Pou Head of Direct Sales at Holaluz
Conclusion
Holaluz transitioned from:
Call Center Management → Autonomous Revenue Execution
AI now controls the front door of sales. Every inbound lead is qualified. Every interaction is structured. Every human minute is monetized.
This is what sales autonomy looks like at scale in a listed energy company.