Holaluz Sales Autonomy Project

By Alex Bisbe. April 30th, 2026.

AI as the First Sales Touchpoint

Company Overview

Holaluz-Clidom, S.A. is a Spanish green technology company founded in 2010 with a clear mission: decarbonize the economy through 100% renewable energy.

The company is widely recognized for its “Rooftop Revolution” strategy — transforming residential rooftops into distributed green power plants through:

• Solar panel installations

• Home battery systems

• Integrated renewable energy contracts

Public Listing

Holaluz is publicly listed on the Spanish growth market:

• Exchange: BME Growth

• IPO Date: November 29, 2019

• Ticker: HLZ

Scale & Market Position (Early 2024)

• 335,000+ electricity and maintenance contracts

• 15,000+ solar installations under management

Holaluz is not a traditional utility. It operates as a vertically integrated green energy platform.

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Sales Autonomy Transformation

AI as the First Sales Touchpoint

As a high-growth B2C energy player, Holaluz faces large inbound traffic volumes across:

• Electricity contracts

• Solar installations

• Maintenance services

• Customer inquiries

The challenge was structural: How to ensure sales agents spend time only on reachable, high-intent prospects?

The answer: AI becomes the first commercial gatekeeper.

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The Challenge

Inbound traffic included:

• High-intent buyers

• Customer care requests

• Low-intent prospects

• Unreachable contacts

• Voicemail / busy

Historically, all calls reached human agents.

This created:

• Queue congestion

• Agent time lost on non-sales traffic

• Missed revenue outside business hours

• Inefficient cost structure

The system was reactive. Holaluz needed a scalable revenue architecture.

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The Solution: AI-Led Revenue Orchestration

VoiceB was deployed as the first autonomous sales layer.

Every inbound interaction is now handled by AI first.

The AI:

1. Engages in under 4 seconds

2. Qualifies commercial intent

3. Filters non-sales traffic

4. Transfers only high-intent prospects

5. Closes simple products autonomously

Human intervention is triggered only when economically justified.

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Operational Results

• 78% of inbound calls were handled automatically by AI → Cost saving - No hiring required → Lower structural CPA

Now the key revenue metric:

• 30.4% of valid sales were CLOSED autonomously by AI

  • → Unlocks unlimited capacity to manage lead volume

• 21% of valid sales required human intervention

Meaning:

AI is not just filtering. AI is generating revenue directly.

Humans now focus only on the conversations that truly need them. Capacity expands. CPA drops. Total sales scale without adding headcount.

This is autonomous sales infrastructure.

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Business Impact

24/7 Revenue Activation

• <4 second response time

• No dependency on human schedules

100% Lead Coverage

• Zero missed calls

• No backlog accumulation

• No leakage outside business hours

Reduced Operational Load

• Significant reduction in non-commercial interactions

• Increased productivity per FTE

• Higher sales efficiency

Structured Revenue Routing

Holaluz moved from reactive call handling to:

• Intent-based routing

• AI-driven qualification

• Structured revenue signals

• Predictable commercial activation

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Executive Perspective

"Our objective with VoiceB is clear: no customer should wait in a queue, and our agents should only speak with people who are reachable and genuinely ready to buy. VoiceB attends every inbound call instantly, qualifies the demand in seconds, and transfers only sales-ready customers to our team. For simpler products, it closes the sale fully autonomously, without needing an agent at all. The result is a better experience for the customer and a much more efficient use of our sales capacity."

Oriol Pou Head of Direct Sales at Holaluz

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Conclusion

Holaluz transitioned from:

Call Center Management → Autonomous Revenue Execution

AI now controls the front door of sales. Every inbound lead is qualified. Every interaction is structured. Every human minute is monetized.

This is what sales autonomy looks like at scale in a listed energy company.